Monday, September 17, 2012

Advertising Services Micro Cap Companies: Stock Tickers INUV and SPMD

The Internet world has transformed the way companies advertise.  Not only has the web made promoting your products more cost-efficient, it is now easier than ever to target the right customer. Most companies, like Google & Yahoo, have developed a Pay per click system.

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.  But they are not alone in the world of online marketing.  Several micro cap companies have begun operations and companies based on advertising certain products online.  Below are three micro cap stocks.

INUV
Inuvo, Inc. develops software and analytics technology that is accessible over the Internet for use by online advertisers and Website publishers. Its platforms provide a mechanism for the advertisers and publishers to connect, thus facilitating the execution of marketing programs. The Company operates as two business segments: Exchange and Direct. The Exchange and Direct segments represented approximately 55.8% and approximately 44.2%, respectively, of its total net revenue for the year ended December 31, 2009. In February 2009, the Company completed the sale of Cherish. In September 2010, the Company sold its interest in Raleigh, an advertising agency. In December 2010, the Company sold its RealEstateSchoolOnline.com property.

SPMD
SuperMedia Inc., (SuperMedia) is a yellow pages directory publisher in the United States. The Company also offers digital advertising solutions. The Company places its client’s business information into its portfolio of local media solutions, which includes the Superpages directories, Superpages.com, digital local search resource on both desktop and mobile devices, the Superpages.com network, which is a digital syndication network, and its Superpages direct mailers. In addition, the Company offer solutions for social media, digital content creation management, reputation management and search engine optimization. During the year ended December 31, 2011, the Company published approximately 1,000 directories in 32 states and distributed approximately 89 million directories to businesses and residences in the United States.

ABTL
Autobytel Inc. (Autobytel) is an automotive marketing services company, which assists automotive retail dealers (Dealers) and automotive manufacturers (Manufacturers) market and sell new and used vehicles to consumers through its programs for online purchase request referrals (Purchase Requests), Dealer marketing products and services, and online advertising programs and data products. The Company's network of Company-owned, consumer-facing automotive Websites (Company-Owned Websites), which includes the Company's flagship Website Autobytel.com provides consumers with information and tools to aid them with their automotive purchase decisions and the ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles (Vehicle Purchase Requests). During the year ended December 31, 2011, the Company launched the first phase of a multi-phase redesign of its flagship Website, Autobytel.com.

Disclaimer: We have been compensated to promote and bring company awareness to Ticker: INUV

The MicroCapCompany.com Team

1 comment:

  1. What youre saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I also love the images you put in here. They fit so well with what youre trying to say. Im sure youll reach so many people with what youve got to say.

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